Fostering breakthrough AI innovation through customer-back engineering
Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs a
Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs and working backward to technology solutions. Not prioritizing the customer can create fragmented solutions; disjointed…
Key Takeaways
- •Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research
- •This story was reported by MIT Tech Review, covering developments in the tech space.
- •AI advancements continue to reshape industries — read the full article on MIT Tech Review for complete coverage.
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