SAP aligns commerce data for AI personalisation

SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer. Enterprise leadership routinely establishes objectives to anticipate customer requirements and deliver relevant interactions across digital touchpoints. However, the actual infrastructure running inside these enterprises fails to support systematic execution at the required volume. Recommendation engines display generic product listings because […] The post SAP aligns commerce data for AI personalisation appeared first on AI News.