devAugust 14, 2026·Stack Overflow Blog
Solving integration woes with a hackathon
Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a
Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers.
Key Takeaways
- •Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe’s recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush’s AI visibility product and Adobe’s LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a
- •This story was reported by Stack Overflow Blog, covering developments in the dev space.
- •AI advancements continue to reshape industries — read the full article on Stack Overflow Blog for complete coverage.
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