newsletterSeptember 4, 2026Β·Towards Data Science
Optimal Traffic Allocation Under Heterogeneous Variant Cost
Why the default 50/50 split is the wrong move when your treatment is more expensive than your control, and how cost-based sampling weights fix it The post Optimal Traffic Allocation Under Heterogeneous Variant Cost appeared first on Towards Data Science.
Why the default 50/50 split is the wrong move when your treatment is more expensive than your control, and how cost-based sampling weights fix it The post Optimal Traffic Allocation Under Heterogeneous Variant Cost appeared first on Towards Data Science.
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