newsNovember 9, 2026·The Verge AI
Instagram’s Effect Builder makes new filters from AI prompts
After expanding its Edits app to macOS last week, Instagram's next move is launching this Effect Builder that generates custom filters for your Stories posts with AI. Available now for US residents who are over 18, it has a prompt box for describing your filter idea to the chatbot, with an option to
attach style reference images. Then you can upload your own photos to preview the AI-generating effects, and ask for changes in follow-up prompts. There's also an option to allow Instagram's AI to rewrite your prompt, which turned my one-line test prompt "Make a filter that turns photos into comic book pages" into several AI-generated paragraphs … Read the full story at The Verge.
Key Takeaways
- •Then you can upload your own photos to preview the AI-generating effects, and ask for changes in follow-up prompts.
- •This story was reported by The Verge AI, covering developments in the news space.
- •AI advancements continue to reshape industries — read the full article on The Verge AI for complete coverage.
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